 Sportsner Herbal Tea
Overview
This producer and distributor of diet herbal tea in Australia
wanted to get its product and company information on the web.
We recommended a strategy to help grow business as well.
Business Objectives
Goal: Create a web site that:
> generated new business
leads and allowed online retal sales
> took the company's brand
image to a new international level
> educated existing customers
of the company's other product lines and benefits
> could be managed by a
non-technical assistant
Strategy
Business objectives were achieved by:
> developing all content
to ensure the site provided the company's key audience (existing
end consumers) with what they were looking for
> setting up a web order
form to accept online orders at retail price
> use of keywords and metatags
plus a marketing strategy to drive new leads
> training the company secretary
who had minimum computing skills to update content
Measurable results
> within two weeks of launching,
the company received its first online order
> within a month, the company
received a lead from a US distributor that resulted in the
company signing up its first US distributor
Summary
This company that used to be focused solely on wholesale,
is now getting some direct retail sales in addition to educating
and communicating with its end customer. The company also
signed up a US distributor that found them via the web, which
would not have happened without a proper business web site.
Visit the site: www.sporstner.com.au
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