Serenetea
 Overview
This tea company wanted a web site that allowed it to introduce
a new brand of tea and educate its customer base.
Business Objectives
Goal: Build brand equity and drive cost efficiencies:
> build brand loyalty and
reflect the corporate image
> drive cost efficiencies
by getting content published easily on the web
> give customers the option
of ordering online
Strategy
Business objectives were achieved through:
> a simple web site that
brought out the mission of promoting peace and tranquility
while also showing the depth of history and knowledge embedded
in this family business
> a web form for ordering
was put up initially to keep costs down with the plan of
turning it into a fully-fledged eCommerce site once transactions
started coming in
> a partner program was
launched to get new customers to promote the tea on the
companies behalf and share in the rewards of a growing business
Results
> thanks to an integrated
marketing effort where the web site address was included
on all communications material and all product content,
site usage grew exponentially in the first six months.
> three partners also generated
leads in this period that turned into business. The partners
were rewarded through an incentive program.
Summary
EAltius understands how to build a web site in line with
the corporate strategy and goals. In this case, the idea was
to build a low-cost web site that highlighted the key benefits
and partner program to drive loyalty before turning it into
a full eCommerce site.
Visit the site: www.serenetea.com
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