Specialty Gourmet Foods Australia
 Overview
Challenge: This distributor of gourmet foods in Australia
wanted to get its product and company information on the web
in a manner that showed they were:
> experts in Australian
food
> an approachable and fun
company
> allowed clients to view
pricing information and order securely
Business Objectives
Goal: Build brand equity and give clients a secure
area to view pricing and order, which meant:
> ensuring the proper reflection
of the corporate image and brand values
> having a secure section
for pricing and order taking
Strategy
Business objectives were achieved through:
> a design that was clean
and fun, yet professional
> usability that made it
simple to access and view relevant information
> a secure area for existing
clients
Summary
EAltius understands the elements required to transfer an
organisation's brand image onto the Internet.
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