 Extranet
Overview
The eAltius team redesigned the site that was used
by this global company's Asia Pacific partners to get all
the information needed to win new business.
Business Objectives
The goal was to:
> drive up partner enrollment
by highlighting the benefits of being a partner
> provide partners with
information to help them win more business
Strategy
> working in conjunction
with the Asia Pacific channel manager to develop content
and creative, the core benefits were clearly outlined while
getting across the corporate branding and image
> working with the IT and
CRM team, partners eventually got online access to fresh
qualified leads through the site
Results
> partner enrollment growth
was in the double digits
> poor partner lead closure rate was highlighted as an
issue thanks to online tracking and a balanced score system
developed; this led to making the driving up of lead closure
a business priority
Summary
The eAltius team understands the importance of the channel
and how to integrate partner programs into a business in such
a way as to generate tangible business results.
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