Ceciliyan Tea Estate
 Overview
Challenge: This tea plantation in Sri Lanka wanted
a low-cost way to market itself as a producer of one of Ceylon's
highest quality teas. The company wanted to:
> find some new offshore
buyers and partners
> publicise the fact that
its tea was the most sought after at the world famous Ceylon
Tea Auctions and it had a long history in the tea business
Business Objectives
Goal: Build brand awareness and grow the companies
client base by:
> ensuring the proper reflection
of the corporate image and brand values
> generating new international
business leads
Strategy
Business objectives were achieved through:
> a design that showed
this company as a modern, high quality boutique tea plantation
with a long history of quality
> content that highlighted
the depth of knowledge and the extent of the company's operations
- the beauty of the plantation and the surroundings was
presented
> integration of the web
site into a direct marketing and brand building campaign
Measurable results
> a month after launching
the site and helping the company increase it's electronic
marketing efforts, the plantation received its first new
US customer
> the web site resulted
in an Australian buyer arranging a trip to the plantation
to review the estate's operations
> all marketing activity
was conducted electronically, which meant there was no additional
costs to the company other than the cost of the web site
Summary
This tea plantation was able to grow its client base through
a very low-cost exercise. The marketing activity allowed potential
partners to review the company's operations remotely and gain
confidence that they were dealing with a substantial business
that had a unique story to offer. This resulted in serious
discussions and the conversion of leads into real business.
Visit the site: www.ceciliyan.com
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