 Australian Culinary Foods
Overview
This exporter of unique Australian fine foods wanted to get
its product and company information on the web and reflect
its image of being highly knowledgeable and professional in
the food industry.
Business Objectives
Challenge: Build a web site that:
> reflected the company's
expertise in Australia in general and food in particular
> allowed clients to view
pricing information securely
> the goal was to impress
offshore buyers with the level of professionalism ACF provides
Strategy
Business objectives were achieved through:
> a design that stood
out among peers in the food industry and reflected the Australian
heritage and beauty
> usability that made it
simple to access and view relevant information
> a secure area for existing
clients
Results
After just one week of launching the site, ACF received 52
e-mails that included some incredible customer feedback:
WOW! I am totally blown away by the website ... very stylish,
fabulous graphics, informative, to the point & it all works
fantastically! Great web designer!! Look forward to hearing
from you soon ... Albie xo
Herman - Checked the website:
- Nice products shots.
- Assuming this is a website for trade rather than consumer.
- Good descriptions and details.
- Quick download time – even though I am using a dial up
not broadband in peak time in UK.
- Easy to use.
Summary
This company is being taken seriously because it has a top
quality design that highlights the company's brand image.
Thanks to good practice coding the company is also being found
via search engines that result in serious business inquiries.
Visit the site: www.culinaryfoods.com.au
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