
How one of our clients spent less than $200 and generated 110 new customers…
Gus is the owner of a small Indian restaurant in Sydney. After having spent thousands of dollars trying all sorts of marketing tactics to drive new business to his restaurant, he was understandably skeptical about our idea to drive new business his way.
Yet he couldn't find anything wrong with the theory. He liked the concept because it was novel, measurable and low-cost. The question was whether it would work. There was only one way to find out – just try it. So he cautiously decided to spend less than $200 to give it a go. The effort involved was just one hour.
Results
The results speak for themselves.
Gus’ restaurant sold an additional 110 new meals that were directly traceable to our marketing campaign in just one month after adopting our idea. The real results were most likely better than that considering that the follow on effects of our campaign were not measurable.
Measurable return on investment
Based on the measurable results of 110 new meals being sold in the month of the campaign, if the restaurant made on average $10 net per head from each of these new sales, that would be a 500% return on investment. And that is to say nothing about brand building, repeat business and goodwill created.
Customer satisfaction
Needless to say, Gus called us a couple of weeks later to do more of this marketing. We went with him to one of his customer companies to show him the impact he was having first hand. The smile on his face said it all when he received a kiss from one of the company's personal assistants who thanked him profusely for his generous act!
Since then, this company has been one of his best customers, with regular group bookings and office parties being held there. And that's just one of the few customers he has received as a result of this low-cost, highly measurable technique.
He was so happy with us that he also asked us to design his web site and he keeps offering us free food every time we go to his restaurant… What's more he even introduced the concept to other restaurants that were not his competitors. And that's just one story.
So what is this concept?
It's something we have invented that is truly simple and allows businesses to drive new business their way on their terms. The beauty is that it is completely measurable, modular and low-cost.
What's more, results are visible in the days immediately following the launch of the campaign, hence the return on investment can very easily and quickly be worked out to decide how much more of this technique to use.
We are confident that it's only a matter of time before this novel idea becomes wide spread worldwide. In fact we have already started having interest from parties around the world as it finds its way into New Zealand, Asia and the UK. Needless to say, we are sharing it very carefully with our good customers.
Learn more…
If you would like to learn more about this, simply fill this form out so we can assess whether it will work for you.
Do it before your competition does it.
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