How to drive up exports from your web site…

Survey conducted of 873 Australian & New Zealand exporters

In addition to having experience in helping big companies with their eMarketing efforts, eAltius has conducted in-depth research in a number of eCommerce-related areas.

One of our studies on exporters identified key success factors for driving up exports with the help of Internet marketing. Through this very detailed and indepth study (a project worth over $30K), we learnt that companies that have succeeded in driving up exports thanks to their Internet presence have the following:

1. Highly interactive Web sites
2. Good Web site management
3. Effective electronic communications
4. Positive management attitude towards the Internet
5. Intensive use of the Internet by all staff

The results of this work has been published in academic journals in Australia, New Zealand, the United Kingdom and the United States.

Download the executive summary here… >>